Musician Platform
Led the end-to-end UX/UI vision and 0→1 design of a full-stack music distribution platform. Directed and designed everything from brand identity and visual language to client journeys, marketing touchpoints, and the portal experience. Built and mentored the design team, establishing scalable systems and core processes that shaped the entire user lifecycle. *EXD is a factious name. Client name withheld.
Portal experience prototype link (Figma)
Marketing site prototype link (Figma)
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